A little while back I scanned through one of the 2,000+ eBooks on my hard drive to get an estimate of its value (the eBook, that is, not the hard drive). The book seemed indeed worthwhile, especially because the author presented me with an idea: One of the reasons many people fail to make money online (or offline in some entrepreneurial venture) is because they are reluctant to move outside their comfort zone.I smiled. Another case of someone pointing a finger straight at my chest. Tiny Zone
He explained that, in order to get something you want, you have to take certain actions that are not part of your regular routine — that is, you have to venture outside that zone of comfort that consists of all those actions that are most familiar to us. (It reminded me of something else I had read somewhere: that people desire better lives, but they expect to get there without doing anything differently; in other words, they expect different results from exactly the same actions they take everyday.)Inspired by the comfort zone insight, I took a little piece of paper, drew a circle and wrote the words “comfort zone” inside. Then, circling the little circle, I wrote the word “money” a number of times. Like wolves taunting a primitive man, who in turn huddles ever closer to the comfort of his fire.Money, as the author explained, can only be found outside the comfort zone (where wolves also roam freely, to be sure, but let’s stick to more pleasant thoughts).I slapped some adhesive on the back of my picture, went into the kitchen,